Answer Engine Optimization (AEO)
Structure your content to win featured snippets, People Also Ask, voice results and Google AI Overviews.
AEO & GEO
AI-ready websites that bots can read, quote and cite
AI assistants can only recommend what they can read. I make sure your site serves complete, structured, crawlable content to every AI bot, not just to browsers.
What's included
What AI-Ready Websites covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
No-JS rendering check
Key pages tested the way AI crawlers see them, with fixes through server-side rendering or static generation.
02
Structured data & schema
Organization, LocalBusiness, Service, Product, FAQ and Article markup, connected into one consistent picture of your business.
03
llms.txt
A plain-language map of your site for AI tools, kept in sync with your pages.
04
AI crawler access
robots.txt rules that welcome search-focused AI bots, with training crawlers handled by your choice.
05
AEO landing pages
Pages built around the questions customers ask AI, with direct answers, comparisons and proof.
06
AEO FAQ hubs
Question-led FAQ sections, written from real customer questions and marked up properly.
How I approach it
The honest version
Most AI crawlers fetch the raw HTML and move on. If your content only appears after JavaScript runs, a bot may see a blank page and a few navigation links. Fixing that is often the single biggest AI visibility win, and it helps traditional SEO too.
This site is built the same way: static HTML, structured data on every page and an llms.txt file. Run it through the free AEO tester and see.
Tools I use
- Rich Results Test
- Schema.org validator
- Screaming Frog
- Chrome DevTools
Related services
Across Alberta
AI Search (AEO & GEO) near you
- AI Search (AEO & GEO) in Cochrane
- AI Search (AEO & GEO) in Calgary
- AI Search (AEO & GEO) in Canmore
- AI Search (AEO & GEO) in Banff
- AI Search (AEO & GEO) in Airdrie
- AI Search (AEO & GEO) in Okotoks
- AI Search (AEO & GEO) in Edmonton
- AI Search (AEO & GEO) in Lethbridge
- AI Search (AEO & GEO) in Medicine Hat
Good questions
AI-Ready Websites FAQs.
Do AI crawlers run JavaScript?
Many don't, or do so inconsistently. Googlebot renders JavaScript, but several AI crawlers read only the raw HTML. Serving your content in the initial HTML is the safe choice.
Is llms.txt required?
No. It's an optional, emerging standard and support varies. It's cheap to add and keep current, so I treat it as a useful extra rather than a ranking factor.
Do I need a new website?
Usually not. Many sites can be fixed with rendering changes, schema and content updates. If your platform makes that impossible, a migration may be worth it.
More AEO & GEO services
Generative Engine Optimization (GEO)
Increase how often ChatGPT, Perplexity, Gemini, Claude and Copilot mention and cite your business.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.