Paid Search & Social
Google Ads and Facebook and Instagram campaigns, built and managed to bring in leads while SEO grows.
Growth & Product
Analytics that show what is actually working
Tracking you can trust, heatmaps and session recordings that show how people really use your site, and dashboards that answer your questions without logging into five tools.
What's included
What Analytics & Tracking covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
GA4 & Tag Manager
Clean installs or audits, with events and consent mode configured properly.
02
Conversion tracking
Forms, calls, bookings and purchases tracked, and shared with Google Ads and Meta.
03
Heatmaps
Click, scroll and attention maps that show which parts of a page do their job.
04
Session recordings
Recordings of real, anonymised visits that reveal friction and bugs.
05
Custom dashboards
Looker Studio dashboards combining GA4, Search Console, ads and CRM data.
06
Privacy & consent
Cookie consent and data settings that respect Canadian privacy law.
How I approach it
The honest version
Most analytics problems are setup problems: duplicate tags, missing events, conversions counted twice. I fix the foundation first so every report after it can be trusted.
Heatmaps and recordings answer the "why" behind the numbers. Ten recordings of people abandoning a form usually explain more than a month of charts.
Tools I use
- GA4
- Google Tag Manager
- Looker Studio
- Microsoft Clarity
- Hotjar
- Google Search Console
Good questions
Analytics & Tracking FAQs.
Which heatmap tool should I use?
Microsoft Clarity is free and covers heatmaps and recordings for most small businesses. Hotjar adds surveys and deeper analysis.
Can you track phone calls?
Yes, through call tracking numbers or click-to-call events, depending on your budget and how much detail you need.
Are session recordings privacy-compliant?
They can be. Recordings should mask form inputs and sensitive text, and be disclosed in your privacy policy and consent banner.
More Growth & Product services
App Store Optimization (ASO)
Keyword research, metadata, screenshots and ratings for the Apple App Store and Google Play.
Product Management
Hands-on product management for websites, web applications and mobile apps, from roadmap to release.
Design & Prototyping
Wireframes, Figma designs and AI-built interactive prototypes hosted on Netlify or Vercel for real testing.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.