SEO
Not a blog post a week for the sake of it. A short list of pages and articles your customers need, prioritised by search demand and commercial value, and written with real expertise.
What's included
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
The topics your competitors rank for that you don't, filtered down to the ones that lead to revenue.
Pages planned to be ten times more useful than what ranks today: original data, expert input, better examples and clearer answers.
Author bios, credentials, first-hand examples, sources and reviews, so every page shows the experience behind it.
Hub pages and supporting articles organised so search engines see depth instead of scattered posts.
Intent, structure, questions to answer, sources and internal links. Usable by any writer.
Drafts built from interviews with you or your team, so the content carries first-hand experience.
Updating posts that used to rank with new data, clearer answers and better structure.
Definitions, steps, tables and FAQs that both readers and AI systems can extract.
Drafts checked with Frase and Surfer SEO for coverage and structure, then edited by a person rather than written to a score.
How I approach it
Google's guidance is consistent: it rewards content that shows first-hand experience and genuinely helps. The fastest way there is to interview the people who do the work. A 30-minute call with you produces better material than hours of desk research.
I use AI tools for research and outlining where they save time, but every published piece is edited by a person who knows the subject and is accountable for it.
Tools I use
Across Alberta
Results
| Keyword | Position |
|---|---|
| Oxford summer school | Page 1 |
UK summer school
Earned page-one rankings for “Oxford summer school” and grew organic traffic from about 10,000 to 50,000 visits a month.
Services
Good questions
Usually less than you think. Ten genuinely useful pages beat fifty thin ones. The plan is sized to your market and budget.
Either. I can write from interviews with your team, edit your drafts, or provide briefs for your own writers.
Google doesn't penalise content for how it was made. It acts against unhelpful content. Unedited AI content tends to be generic, and that's the real problem.
More SEO services
Crawling, indexing, speed, structured data and site architecture: the plumbing that decides whether your content can rank at all.
Titles, headings, copy, internal links and page structure tuned to the searches that bring in customers.
Google Business Profile, map pack rankings, reviews and location pages for businesses that serve a specific area.
Category, product and technical SEO for online stores on Shopify, WooCommerce and other platforms.
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.