Answer Engine Optimization (AEO)
Structure your content to win featured snippets, People Also Ask, voice results and Google AI Overviews.
AEO & GEO
Generative Engine Optimization (GEO)
When someone asks ChatGPT for "the best physio in Calgary", asks Claude to compare suppliers, or searches Perplexity for "a Shopify developer in Alberta", the answer is assembled from what the web says. GEO (also called LLMO) shapes that picture, on your site and off it.
What's included
What Generative Engine Optimization covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Prompt tracking
A fixed set of real customer prompts tested monthly across the major AI platforms, recording mentions, citations and sentiment.
02
Entity optimisation
Consistent name, services, location and descriptions across your site, Google Business Profile, directories and social profiles.
03
Citable assets
Original data, clear comparisons, pricing guides and expert explanations that AI systems like to reference.
04
Citations & mentions
Reviews, industry roundups, local media and directory listings: the sources AI assistants cite.
05
AI crawler access & llms.txt
robots.txt rules and an llms.txt file so ChatGPT, Claude and Perplexity crawlers can read your site.
06
Accuracy fixes
Correcting outdated or wrong information about your business at the source.
How I approach it
The honest version
Generative engines summarise consensus. If your website, your reviews and three independent sources all describe you the same way, AI tools tend to repeat it. If the picture is thin or inconsistent, they recommend someone else.
Results are probabilistic, so I report in shares, not promises: "mentioned in 6 of 20 tracked prompts this month, up from 2." That's a number you can hold me to.
Tools I use
- ChatGPT
- Claude
- Perplexity
- Gemini
- Microsoft Copilot
- Profound
- Ahrefs Brand Radar
- Semrush AI Toolkit
Related services
Across Alberta
AI Search (AEO & GEO) near you
- AI Search (AEO & GEO) in Cochrane
- AI Search (AEO & GEO) in Calgary
- AI Search (AEO & GEO) in Canmore
- AI Search (AEO & GEO) in Banff
- AI Search (AEO & GEO) in Airdrie
- AI Search (AEO & GEO) in Okotoks
- AI Search (AEO & GEO) in Edmonton
- AI Search (AEO & GEO) in Lethbridge
- AI Search (AEO & GEO) in Medicine Hat
Good questions
Generative Engine Optimization FAQs.
How do you measure GEO?
By running a fixed set of prompts on a schedule and recording whether you're mentioned, whether you're cited, and how you're described. It's a sample, not a census, so we watch the trend.
How long does GEO take?
Platforms that search the web live, like Perplexity and ChatGPT search, can reflect changes within weeks. Changes to what a model "knows" without searching take much longer.
Is GEO just SEO with a new name?
They overlap a lot, but GEO puts more weight on off-site mentions, entity consistency and citable formats, and it's measured differently.
More AEO & GEO services
AI-Ready Websites
Schema, llms.txt, no-JS rendering and answer-first landing pages that make your site easy for AI bots to read and cite.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.