Analytics & Tracking
Conversion tracking, heatmaps, session recordings and custom Looker Studio dashboards.
Growth & Product
Paid search and social that pay their way
Google Ads, plus Facebook and Instagram ads, set up with proper tracking and managed against cost per lead, so paid traffic fills the gap while organic search grows.
What's included
What Paid Search & Social covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Google Search campaigns
Tightly themed campaigns on high-intent keywords, with negative keywords kept current.
02
Performance Max & Shopping
Product and lead campaigns for stores and service businesses, fed by clean data.
03
Facebook & Instagram ads
Prospecting and retargeting campaigns, with creative tested properly.
04
Landing pages
Focused pages built to convert paid traffic, rather than sending it to your homepage.
05
Conversion tracking
Leads and sales measured accurately and fed back to the ad platforms.
06
Plain reporting
Spend, cost per lead and return reported clearly every month.
How I approach it
The honest version
Paid and organic work best together. Search Console shows which terms already convert organically, and ads can test new keywords quickly before content is built for them.
Campaigns run in your own ad accounts, so you keep the data and the history if we ever part ways.
Tools I use
- Google Ads
- Meta Ads Manager
- Google Tag Manager
- GA4
- Looker Studio
Good questions
Paid Search & Social FAQs.
How much should I spend on ads?
Enough to gather meaningful data in your market. For many local businesses that starts at a few hundred dollars a month for search; competitive Calgary categories need more.
How are management fees charged?
Management fees are agreed up front and kept separate from ad spend, which you pay to Google and Meta directly.
Should I run ads if I am investing in SEO?
Often, yes, especially early on. Ads bring in leads while SEO builds, and they reveal which keywords actually convert.
More Growth & Product services
App Store Optimization (ASO)
Keyword research, metadata, screenshots and ratings for the Apple App Store and Google Play.
Product Management
Hands-on product management for websites, web applications and mobile apps, from roadmap to release.
Design & Prototyping
Wireframes, Figma designs and AI-built interactive prototypes hosted on Netlify or Vercel for real testing.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.