Link Building
Manual outreach, link placements and insertions, broken-link building and disavow lists, reported link by link.
Backlinks & Citations
Digital PR for links, mentions and credibility
Journalists need sources, data and stories. Digital PR gives them those, and earns your business coverage in local and industry media that both Google and AI tools trust.
What's included
What Digital PR covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Story angles & data
Newsworthy angles found in your own data, surveys or expertise.
02
Expert commentary
Responding to journalist requests with useful, quotable expertise.
03
Local media pitching
Targeted pitches to Alberta business, community and trade media.
04
Awards & lists
Submissions to the industry awards and "best of" lists that matter in your field.
05
Press releases
Only when there is genuine news, written to be picked up rather than ignored.
06
Coverage reporting
Every placement, mention and link tracked and reported.
How I approach it
The honest version
Good PR starts with something genuinely worth covering: a survey of Alberta homeowners, a price index from your own data, a well-argued opinion on a local issue. I help you find it in what you already know.
Coverage builds more than links. A mention in respected local or trade media is exactly the kind of independent source AI assistants draw on when deciding who to recommend.
Tools I use
- Muck Rack
- Qwoted
- Google Alerts
- Ahrefs
Good questions
Digital PR FAQs.
Is digital PR expensive?
It is usually scoped as a campaign rather than a retainer. Expert-commentary work can fit inside a regular SEO retainer.
Do press releases help SEO?
Wire-distributed releases rarely do, because those links are usually nofollow. Pitching a real story to the right journalist does.
What if we get no coverage?
It happens. Campaigns are designed with several angles so one miss doesn't sink the effort, and I'll tell you honestly when a story isn't landing.
More Backlinks & Citations services
Local Citations
Consistent business listings across Google, Apple, Bing and the Canadian directories that matter.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.