Link Building
Manual outreach, link placements and insertions, broken-link building and disavow lists, reported link by link.
Backlinks & Citations
Local citations: consistent listings everywhere customers (and AI) look
Your name, address, phone and services should read the same everywhere. I audit, fix and build your listings across the platforms that feed maps, voice assistants and AI answers.
What's included
What Local Citations covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Citation audit
Every existing listing found and checked for accuracy, duplicates and gaps.
02
Core platforms
Google Business Profile, Apple Business Connect and Bing Places claimed and fully completed.
03
Canadian directories
Yelp, YellowPages.ca, the Better Business Bureau and your local chamber of commerce.
04
Industry directories
The listings that matter in your field, such as HomeStars for trades or Houzz for renovation.
05
Duplicate cleanup
Merging or removing duplicate and outdated listings that split your reviews and confuse search engines.
06
Ongoing monitoring
Periodic checks so suggested edits and data errors don't creep back in.
How I approach it
The honest version
Citations are about accuracy, not volume. Fifty listings with three different phone numbers do more harm than fifteen that match perfectly.
Apple Maps powers Siri and Apple's own map results, and Bing Places feeds Bing and Microsoft Copilot. Most businesses ignore both, which makes them easy wins.
Tools I use
- BrightLocal
- Google Business Profile
- Apple Business Connect
- Bing Places
Good questions
Local Citations FAQs.
How many citations do I need?
Fewer than most packages sell. Accuracy on the major platforms plus a handful of relevant Canadian and industry directories covers most of the value.
Do citations still matter for SEO?
Their direct ranking impact has shrunk, but they still confirm your details to Google and feed the data that voice and AI assistants rely on.
I'm a home-based business. Do I need to show my address?
No. Service-area businesses can hide their address on Google Business Profile and most directories, and list a service area instead.
More Backlinks & Citations services
Digital PR
Stories, data and expert commentary that earn coverage, and the high-authority links that come with it.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.