- Technical SEOCrawling, indexing, speed, structured data and site architecture: the plumbing that decides whether your content can rank at all.
- On-Page SEOTitles, headings, copy, internal links and page structure tuned to the searches that bring in customers.
- Content SEOResearch-led content plans, briefs and writing that answer real customer questions, and rank for them.
- Local SEOGoogle Business Profile, map pack rankings, reviews and location pages for businesses that serve a specific area.
- Ecommerce SEOCategory, product and technical SEO for online stores on Shopify, WooCommerce and other platforms.
Services
Search, AI visibility and websites, under one roof.
Six practices that work best together. Start where the biggest gap is, and add the rest when they will pay for themselves.
02
AEO & GEO
Show your brand in ChatGPT, appear in Claude results, and get cited by Perplexity and Google AI Overviews.
Explore AEO & GEO- Answer Engine Optimization (AEO)Structure your content to win featured snippets, People Also Ask, voice results and Google AI Overviews.
- Generative Engine Optimization (GEO)Increase how often ChatGPT, Perplexity, Gemini, Claude and Copilot mention and cite your business.
- AI-Ready WebsitesSchema, llms.txt, no-JS rendering and answer-first landing pages that make your site easy for AI bots to read and cite.
03
Backlinks & Citations
Manual outreach, link placements, local citations and disavow management, reported link by link.
Explore Backlinks & Citations- Link BuildingManual outreach, link placements and insertions, broken-link building and disavow lists, reported link by link.
- Local CitationsConsistent business listings across Google, Apple, Bing and the Canadian directories that matter.
- Digital PRStories, data and expert commentary that earn coverage, and the high-authority links that come with it.
04
Web Development
Redesigns, migrations and SEO-ready builds on Webflow, WordPress, Shopify, Framer, Squarespace and Wix.
Explore Web Development- Redesigns & MigrationsRedesigns and platform migrations, from legacy systems or one CMS to another, with your existing traffic defended.
- WebflowCustom-designed Webflow sites with clean code, a flexible CMS and SEO controls built in.
- WordPressFast, secure WordPress sites with lean custom themes, WooCommerce, and SEO done properly.
- ShopifyShopify stores and theme customisation built for speed, conversions and organic sales.
- FramerFast, polished marketing sites and landing pages built in Framer, easy for your team to edit.
- SquarespaceSquarespace setup, redesigns and SEO fixes for service businesses that value simplicity.
- WixWix and Wix Studio sites set up properly for search, or migrated off when you've outgrown them.
05
AI Automation
AI content pipelines, live chat assistants and workflow automation, with people firmly in the loop.
Explore AI Automation- Custom AI AgentsPurpose-built AI agents that research, draft, triage and update your systems, with clear limits and human sign-off.
- AI Content PipelinesResearch-to-publish workflows that use AI for the heavy lifting and people for the judgment.
- AI Live Chat & AssistantsWebsite chat assistants grounded in your content that answer questions, capture leads and hand off to a person.
- Workflow AutomationLead routing, CRM updates, reporting and admin automated with Zapier, Make, n8n and AI.
More services
Also on the menu.
Offered alongside search work, or on their own when they're the right fit.
Automated flows, newsletters and deliverability that turn subscribers into repeat customers.
Analytics and tracking, paid search and social, app store optimization, product management, and design and prototyping.
Ways to work together
Three ways in. No lock-in.
Every engagement starts with a conversation and a look at your site. From there, pick the model that fits.
Monthly retainer
SEO and AEO from $200/mo, web development from $100/mo (+ tax). Hours flex month to month; 14 days' notice to change or cancel.
Fixed-scope project
Websites, migrations, automation builds and email setups, quoted at a fixed price before work starts.
Audit & roadmap
A one-off technical, content or AI visibility audit with a prioritised plan your team can run with.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.