Generative Engine Optimization (GEO)
Increase how often ChatGPT, Perplexity, Gemini, Claude and Copilot mention and cite your business.
AEO & GEO
Answer Engine Optimization (AEO)
When someone asks a direct question, search engines and AI assistants want a direct answer. AEO (sometimes called AIO) makes your pages the clearest, most trustworthy answer available, so you're the one quoted.
What's included
What Answer Engine Optimization covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Question research
The real questions people ask about your services, from People Also Ask, Search Console, sales calls and support inboxes.
02
Answer-first rewrites
A concise answer up top, then the detail. The structure that wins snippets and AI Overview citations.
03
AEO FAQs & landing pages
Question-led FAQ sections and dedicated answer landing pages, marked up with the right schema.
04
Snippet targeting
Finding the snippets you can realistically win and formatting pages to compete for them.
05
Voice & "near me" readiness
Conversational, location-aware answers for spoken and mobile queries.
06
AI Overview monitoring
Tracking which target searches trigger AI Overviews and who gets cited in them.
How I approach it
The honest version
Answer engines reward clarity. A page that defines the term in its first two sentences and then backs it up beats a page that warms up for three paragraphs. This is mostly editorial work, and it improves the page for people too.
Schema helps machines parse a page, but it isn't a shortcut. It labels good content; it doesn't create it.
Tools I use
- Google Search Console
- Semrush
- Ahrefs
- AlsoAsked
- Schema validators
Across Alberta
AI Search (AEO & GEO) near you
- AI Search (AEO & GEO) in Cochrane
- AI Search (AEO & GEO) in Calgary
- AI Search (AEO & GEO) in Canmore
- AI Search (AEO & GEO) in Banff
- AI Search (AEO & GEO) in Airdrie
- AI Search (AEO & GEO) in Okotoks
- AI Search (AEO & GEO) in Edmonton
- AI Search (AEO & GEO) in Lethbridge
- AI Search (AEO & GEO) in Medicine Hat
Good questions
Answer Engine Optimization FAQs.
Do featured snippets still matter with AI Overviews?
Yes. The qualities that win snippets (concise, well-structured, trusted answers) are the same ones AI Overviews tend to cite.
Will AEO reduce my website clicks?
Some questions get answered on the results page whatever you do. The goal is to be the cited source for those, and to win the clicks for deeper, commercial questions.
What schema do I need?
Usually Organization or LocalBusiness, Service, FAQPage, Article and BreadcrumbList; ecommerce adds Product and Review. Some of these no longer produce rich results in Google, but they still help machines understand the page.
More AEO & GEO services
AI-Ready Websites
Schema, llms.txt, no-JS rendering and answer-first landing pages that make your site easy for AI bots to read and cite.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.