Local Citations
Consistent business listings across Google, Apple, Bing and the Canadian directories that matter.
Backlinks & Citations
Link building that earns relevant, editorial links
Outreach to real sites your customers read: industry publications, associations, suppliers, partners and local organisations.
What's included
What Link Building covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Backlink & competitor audit
Where your links come from, where competitors get theirs, and the realistic gap between them.
02
Manual outreach
Researched, personal pitches to editors and site owners. No mass templates, no automated blasts.
03
Link placements & insertions
Contextual links in new articles, or added to relevant existing articles that already rank.
04
Unlinked mentions & broken links
Turning existing mentions into links, and replacing dead links on relevant sites with your better resource.
05
Disavow lists
Toxic link audits, with disavow files prepared, submitted and maintained when a profile needs cleaning up.
06
Link reporting
Every link logged with its page, anchor text, metrics and status, and reported monthly.
How I approach it
The honest version
I start with the links you're already owed: suppliers that list stockists, partners, associations you belong to, sponsorships, and press that mentioned you without linking. They're the easiest and most relevant links you'll ever get.
Then comes manual outreach for placements and insertions: personal, researched and capped, so every pitch is worth an editor's time. Volume-based link building is how sites end up with links they later need to disavow.
Tools I use
- Ahrefs
- Semrush
- Google Search Console
- Hunter
- BuzzStream
Good questions
Link Building FAQs.
Do you guarantee a number of links per month?
No. Guaranteed link counts push agencies toward low-quality placements. I report every link earned, with the page it sits on and why it matters.
Should I disavow links?
Only when it's warranted: a manual action, a negative SEO attack, or a history of paid or spammy links. Google ignores most junk links on its own. When a disavow file is needed, I build it from a full audit and keep it maintained.
What makes a good backlink?
Relevance, editorial placement and real traffic. A link from an Alberta industry association often beats one from a generic blog with a high "authority" score.
More Backlinks & Citations services
Digital PR
Stories, data and expert commentary that earn coverage, and the high-authority links that come with it.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.