Analytics & Tracking
Conversion tracking, heatmaps, session recordings and custom Looker Studio dashboards.
Growth & Product
App Store Optimization (ASO)
Most app installs start with a search in the App Store or Google Play. ASO makes sure your app shows up for the right searches, and that its listing convinces people to install.
What's included
What App Store Optimization (ASO) covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Keyword research
Search volume, difficulty and competitor data for both stores, from SensorTower and AppTweak.
02
Title & metadata
App name, subtitle, keyword field and descriptions optimised for each store's rules.
03
Screenshots & previews
Creative that explains the value in the first two screenshots.
04
Ratings & reviews
Well-timed in-app review prompts, and replies that win back unhappy users.
05
Localization
Listings adapted for English and French Canadian audiences and other markets.
06
Tracking
Rankings, impressions, conversion rate and installs tracked over time.
How I approach it
The honest version
ASO works like SEO with stricter rules: tight character limits, a separate keyword field on iOS, and algorithms that weigh installs, ratings and retention. The research shows which searches are worth competing for.
A listing is also a landing page. Small changes to the first screenshot or subtitle often move conversion more than any keyword change.
Tools I use
- SensorTower
- AppTweak
- App Store Connect
- Google Play Console
Good questions
App Store Optimization (ASO) FAQs.
How is ASO different from SEO?
The principles are similar, but app stores have their own ranking factors, character limits and metadata fields, and conversion depends heavily on screenshots and ratings.
Does ASO work for both iOS and Android?
Yes, but each store is optimised separately. Google Play reads the full description; the App Store relies on a dedicated keyword field.
How quickly does ASO work?
Metadata changes can affect rankings within days to a few weeks of an update being approved. Building ratings and conversion takes longer.
More Growth & Product services
Paid Search & Social
Google Ads and Facebook and Instagram campaigns, built and managed to bring in leads while SEO grows.
Product Management
Hands-on product management for websites, web applications and mobile apps, from roadmap to release.
Design & Prototyping
Wireframes, Figma designs and AI-built interactive prototypes hosted on Netlify or Vercel for real testing.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.