Analytics & Tracking
Conversion tracking, heatmaps, session recordings and custom Looker Studio dashboards.
Growth & Product
Product management for websites, web apps and mobile apps
A senior product manager when you need one: someone to turn goals into a roadmap, write clear requirements, keep designers and developers moving, and make sure what launches is what users need.
What's included
What Product Management covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Discovery
User research, competitor reviews and stakeholder interviews that define the real problem.
02
Roadmaps
A prioritised plan tied to business goals, not a wish list.
03
Requirements & user stories
Clear tickets with acceptance criteria that developers can build from.
04
Backlog & sprints
The backlog and team rituals run in Jira, Linear or your tool of choice.
05
Launch planning
SEO, analytics, QA and communication handled before release day.
06
Measurement
Success metrics defined up front and reviewed after launch.
How I approach it
The honest version
Good product management is mostly clarity: what are we building, for whom, and how will we know it worked? I write that down early and keep the whole team pointed at it.
Because I come from search, launches include the things product teams often forget: redirects, metadata, structured data, analytics events and page speed.
Tools I use
- Jira
- Linear
- Notion
- Figma
- Miro
- GA4
Good questions
Product Management FAQs.
Can you work with our existing developers?
Yes. I usually work alongside in-house or agency developers and designers, filling the product role.
Is this a full-time role?
No. It is scoped to a set number of hours a week or a specific project, which suits teams that need product leadership without a full-time hire.
Do you manage mobile app projects?
Yes, for iOS and Android apps, including release planning and app store optimization.
More Growth & Product services
Paid Search & Social
Google Ads and Facebook and Instagram campaigns, built and managed to bring in leads while SEO grows.
App Store Optimization (ASO)
Keyword research, metadata, screenshots and ratings for the Apple App Store and Google Play.
Design & Prototyping
Wireframes, Figma designs and AI-built interactive prototypes hosted on Netlify or Vercel for real testing.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.