Web Development
Moving off a legacy platform, switching CMS or redesigning from scratch? I plan the move so years of rankings come with you, with every URL mapped, every important page accounted for and every redirect tested.
What's included
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
Every URL with traffic, rankings or links catalogued from crawls, Search Console, analytics and backlink data.
One-to-one 301 redirects to the most relevant new page, never a blanket redirect to the homepage.
Titles, headings, copy, schema and internal links carried over or improved, not lost.
Content, products and media moved between WordPress, Webflow, Shopify, Squarespace, Wix, Framer and legacy systems.
Staging crawls, redirect tests and rendering checks before anything goes live.
Search Console, rankings and conversions watched closely for the weeks after launch, with fixes made fast.
How I approach it
Most traffic lost in a redesign is lost to missing redirects and deleted content, and both are preventable. The redirect map is built before design starts, not the week of launch.
This site went through the same process: every rewritten post kept its URL, and every retired page was mapped to a 301 before launch.
Tools I use
Related services
Results
| Query | Position |
|---|---|
| farm ecommerce | 1 |
| farm online store | 2 |
| sell farm products online | 3 |
| online farmers market platform | 4 |
Farm e-commerce SaaS company
Grew organic visits from around 1,200 to more than 10,000 in a year and ranked first for “farm ecommerce”, alongside a full website migration and redesign from HubSpot to Webflow.
| Keyword | Position |
|---|---|
| life insurance | 1 |
| RRSP | 1 |
| annuity | 1 |
| health insurance | 1 |
| travel insurance | 1 |
| life insurance quote | 1 |
Canadian insurers
Reached first position for head terms including “life insurance”, “RRSP” and “annuity”, and migrated one insurer from an agency-managed website with no CMS to WordPress.
Good questions
Some short-term fluctuation is normal. With a complete redirect map and content parity, most sites settle within weeks, and many end up stronger.
Yes. If content can be exported or crawled, it can be moved and mapped, including from older custom systems.
Yes. I can redesign and migrate together, or handle the SEO side of a migration alongside your designer or developer.
More Web Development services
Custom-designed Webflow sites with clean code, a flexible CMS and SEO controls built in.
Fast, secure WordPress sites with lean custom themes, WooCommerce, and SEO done properly.
Shopify stores and theme customisation built for speed, conversions and organic sales.
Fast, polished marketing sites and landing pages built in Framer, easy for your team to edit.
Squarespace setup, redesigns and SEO fixes for service businesses that value simplicity.
Wix and Wix Studio sites set up properly for search, or migrated off when you've outgrown them.
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.