Custom AI Agents
Purpose-built AI agents that research, draft, triage and update your systems, with clear limits and human sign-off.
AI Automation
AI content pipelines with a human editor in the loop
Produce more useful content (product descriptions, location pages, briefs, social posts, newsletters) without publishing generic AI filler that hurts your brand and your rankings.
What's included
What AI Content Pipelines covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Workflow design
From source material to published page, with review steps where they matter.
02
Brand voice guides
Prompts and examples that make AI drafts sound like you, not like a chatbot.
03
Source-grounded drafting
Drafts built from your own documents, interviews and data rather than the model's memory.
04
Structured outputs
Product descriptions, FAQs, meta descriptions and schema produced consistently at scale.
05
Review & QA
Fact-checks, duplication checks and an approval step before anything is published.
06
CMS integration
Drafts delivered straight into WordPress, Webflow or Shopify, ready for an editor.
How I approach it
The honest version
Every pipeline I build follows one rule: AI drafts, people decide. The pipeline gathers your source material, drafts in your voice, flags claims that need checking, and lands drafts in your CMS for an editor to approve.
Google rewards helpful content regardless of how it's produced, and acts against content mass-produced mainly to manipulate rankings. A well-built pipeline keeps you firmly on the right side of that line.
Tools I use
- OpenAI
- Anthropic Claude
- Google Gemini
- Make
- n8n
- Airtable
- WordPress & Webflow APIs
Good questions
AI Content Pipelines FAQs.
Will Google penalise AI-assisted content?
Not for being AI-assisted. Google targets unhelpful content and scaled content abuse, meaning mass-produced pages with little value. Human-reviewed, source-grounded content is fine.
Which CMS can you publish to?
WordPress, Webflow and Shopify all have solid APIs for drafts. Others can work through Zapier, Make or exports.
Who owns the content and the workflow?
You do. The workflows run in your accounts and the content is yours.
More AI Automation services
AI Live Chat & Assistants
Website chat assistants grounded in your content that answer questions, capture leads and hand off to a person.
Workflow Automation
Lead routing, CRM updates, reporting and admin automated with Zapier, Make, n8n and AI.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.