SEO
Category pages that rank for buying searches, product pages that convert, and a technical setup that doesn't drown Google in duplicate URLs.
What's included
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
Keyword-led categories and collections with helpful copy, FAQs and internal links.
Unique descriptions, specs, reviews, and Product schema with price and availability.
Rules for filters, sorting and variants so crawl budget goes to pages that sell.
Product feeds and markup that qualify you for free product listings and rich results.
Comparison and how-to-choose content that reaches shoppers earlier in their research.
Shopify, WooCommerce and BigCommerce quirks handled: duplicate collection URLs, heavy apps and thin tag pages.
How I approach it
Ecommerce SEO is mostly category SEO. Category and collection pages target the searches with the most commercial intent (think "men's merino base layers"), so they get the most attention.
I measure success in organic revenue in GA4, not sessions. If traffic goes up and sales don't, the plan changes.
Tools I use
Across Alberta
Results
| Keyword | Position |
|---|---|
| Delmonico steak | 1 |
| dry aged ribeye | 2 |
| grass fed beef delivery | 3 |
| buy steak online | 5 |
Direct-to-consumer meat farm
Took a farm’s direct-to-consumer meat store from around 3,000 to 90,000 organic visits in about 10 months, with first-place rankings for high-intent product searches.
Services
Good questions
Yes, with a few known limits, like fixed /products/ and /collections/ URL prefixes and apps that add page weight. None of them stop a Shopify store from ranking well.
Prioritise. Write unique, useful descriptions for your best sellers and highest-margin products first, then make templated improvements across the long tail.
Rarely entirely, but it can reduce your dependence. Many stores use organic search to win core categories and keep ads for launches and seasonal pushes.
More SEO services
Crawling, indexing, speed, structured data and site architecture: the plumbing that decides whether your content can rank at all.
Titles, headings, copy, internal links and page structure tuned to the searches that bring in customers.
Research-led content plans, briefs and writing that answer real customer questions, and rank for them.
Google Business Profile, map pack rankings, reviews and location pages for businesses that serve a specific area.
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.