Redesigns & Migrations
Redesigns and platform migrations, from legacy systems or one CMS to another, with your existing traffic defended.
Web Development
Shopify development for stores that want to grow organically
Shopify handles payments, checkout and hosting so you can focus on selling. I build and customise Online Store 2.0 themes that load fast, rank well and convert.
What's included
What Shopify covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Theme setup & customisation
Online Store 2.0 sections, metafields and templates tailored to your products.
02
Store migration
Products, customers and content moved with a complete 301 redirect map.
03
Collection & product SEO
Keyword-led collections, unique product copy and structured data.
04
App audit
Removing or replacing apps that slow your store, using native features where possible.
05
Merchant Center
Google product feeds for free listings and Shopping.
06
Analytics
GA4 and conversion tracking set up so you can see what organic search actually sells.
How I approach it
The honest version
Shopify's SEO limits are well known: fixed /products/ and /collections/ URL prefixes, and products reachable through several collection URLs. Shopify canonicalises those, but many themes still link to the duplicates. None of this stops a store ranking; it just needs handling.
The bigger risk is apps. Every app adds scripts, and ten of them can add seconds. I audit what's installed and replace what I can with native features or lightweight code.
Good questions
Shopify FAQs.
Can I keep my URLs when moving to Shopify?
Not exactly, because Shopify enforces its own URL structure. A complete 301 redirect map preserves most of your existing rankings.
Shopify or WooCommerce?
Shopify for most stores that want low maintenance. WooCommerce if you need deep customisation or already run WordPress.
Can you set up Canadian taxes and shipping?
I'll configure your store's tax and shipping settings to your accountant's instructions. I don't give tax advice.
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Squarespace
Squarespace setup, redesigns and SEO fixes for service businesses that value simplicity.
Wix
Wix and Wix Studio sites set up properly for search, or migrated off when you've outgrown them.
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.