SEO vs AEO vs GEO: What Is the Difference, and What Should You Do About It?
SEO, AEO and GEO explained in plain English: how AI answers are built, what changes for your business, and a practical checklist for showing up in AI search.
Blog
Search, explained in plain English.
Practical guides for business owners and marketers: what actually moves rankings, how AI search works, and how to avoid paying for things that don't matter.
What Is Ranch-Style SEO? A Plain-English Guide to the Content Strategy
Ranch-style SEO explained: what it is, how it differs from the Skyscraper Technique, why it suits AI search, where it goes wrong, and how to plan your own.
The Best SEO Tools and Apps for Startups (2026): What to Use at Each Stage
The SEO tools and apps startups actually need: a free stack to start, when to pay for Semrush or Ahrefs, platform SEO apps, browser extensions and AI tools.
SEO in Canada: A Practical Guide to Canadian Search Engine Optimization
How to rank in Canada: .ca domains, English and French pages, Canadian keyword research, local listings, Quebec rules and AI search, plus a 2026 checklist.
How to Get Your Business Recommended by ChatGPT and Other AI Assistants
A practical, no-hype guide to getting your business mentioned by ChatGPT, Gemini, Perplexity and Copilot: test, fix access, build consistency, earn mentions and track.
Website Redesign Without Losing Rankings: An SEO Migration Checklist
A step-by-step SEO migration checklist for website redesigns and platform moves: URL inventory, redirect mapping, pre-launch QA, launch day and post-launch monitoring.
How to Build an AI Content Pipeline That Doesn’t Hurt Your SEO
How to use AI to produce more content without damaging your rankings or brand: what Google actually says, a seven-stage pipeline, guardrails and the red flags to avoid.
Five Email Automations Every Small Business Should Set Up First
The five email automations with the best return for small businesses, how to set them up, and the deliverability and CASL basics you need in place first.
Technical SEO for Alberta Businesses: What Matters and What Doesn’t
A plain-English technical SEO guide: crawling, indexing, site structure, Core Web Vitals, structured data, duplicates and AI crawlers, plus what you can safely ignore.
Local SEO for Alberta Businesses: A Practical Guide
How local search works in Alberta and how to rank in Google Maps: Google Business Profile, reviews, location pages, citations, local links and AI assistants.
WordPress vs Webflow vs Wix vs Squarespace vs HubSpot CMS for SEO
Which website platform is best for SEO? An honest comparison of WordPress, Webflow, Wix, Squarespace and HubSpot CMS, plus notes on Shopify and Framer.
How to Hire an SEO Expert in Canada: Questions to Ask, Costs and Red Flags
Need an SEO expert? How to find and hire an SEO specialist or consultant in Canada: questions to ask, red flags, typical costs, and freelancer vs agency.
SEO Glossary: 130+ SEO Terms and Definitions in Plain English (Including AEO and GEO)
Plain-English SEO terminology and vocabulary: 130+ SEO terms, definitions and acronyms, from crawling and canonicals to AI Overviews, AEO and GEO.
On-Page SEO for Alberta Businesses: The Checklist I Actually Use
A practical on-page SEO checklist for Alberta businesses: search intent, titles, headings, answer-first content, internal links, local signals and quick wins.
Rather have someone do it for you?
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.