Email Automation
Welcome, nurture, abandoned-cart, post-purchase and win-back flows that run while you work.
Learn moreEmail Marketing
Email marketing that earns its place in the inbox
Search brings people to your site once. Email brings them back. I set up the automated flows, newsletters and technical foundations that turn visitors into customers, and customers into regulars.
The short version
Email is the one marketing channel you fully own. No algorithm decides whether your subscribers see it, but inbox providers do decide whether it lands in the inbox or in spam. Since 2024, Gmail and Yahoo have required bulk senders to authenticate with SPF, DKIM and DMARC and to offer one-click unsubscribe, and Microsoft followed in 2025. I make sure your setup passes.
Because you're in Canada, everything is built around CASL: clear consent, clear identification of who's sending, and a working unsubscribe on every message.
Revenue on autopilot
Welcome, nurture, cart and post-purchase flows that run around the clock.
Inbox, not spam
Authentication, list hygiene and sending habits that protect your reputation.
CASL-compliant
Consent, identification and unsubscribes handled properly from the start.
What's included
Email Marketing services
Each one works on its own, and better together. Pick what fits or let the audit decide.
Newsletters
Newsletter strategy, writing, design and deliverability, so people actually open what you send.
Learn moreProcess
How it comes together.
- 01
Audit & foundations
Platform review, DNS authentication, list health and consent records.
- 02
Core automations
The highest-value flows planned, written and built first.
- 03
Newsletter rhythm
A sustainable cadence, template and content plan tied to your blog and offers.
- 04
Test & improve
Subject lines, timing and offers tested, with reporting on clicks and revenue.
Good questions
Email Marketing questions.
Which email platform should I use?
Klaviyo for most ecommerce stores; Mailchimp, MailerLite or Kit for most service businesses and creators; HubSpot if you already use its CRM. I'll work in what you have if it's working.
What is CASL?
Canada's Anti-Spam Legislation. It requires consent before you send commercial email (express consent, or implied consent in limited cases), clear identification of the sender, and an unsubscribe that is honoured within 10 business days. Penalties can be significant, so it's built in from the start.
How often should I email my list?
Often enough to stay useful, rarely enough to stay welcome. Monthly is a solid starting point for most small businesses, with automations doing the timely work in between.
Do you write the emails?
Yes, or I can edit yours. Most clients prefer that I draft and they approve.
Related services
Let's talk about your email marketing
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.