Newsletters
Newsletter strategy, writing, design and deliverability, so people actually open what you send.
Email Marketing
Email automation flows that sell while you work
A small set of well-built automated emails usually outperforms months of one-off campaigns. I plan, write and build the flows that matter most for your business.
What's included
What Email Automation covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Welcome series
Introduce your business, set expectations and make a relevant first offer.
02
Lead nurture
For service businesses: build trust between the first enquiry and the booking.
03
Abandoned cart & browse
Recovery flows for ecommerce, with sensible timing and no desperate discounting.
04
Post-purchase & reviews
Onboarding, cross-sells and review requests that also feed your local SEO.
05
Win-back
Re-engaging lapsed customers before they forget you.
06
Segmentation
Tags and segments so people get emails that match what they actually did.
How I approach it
The honest version
I build flows in order of value: welcome first, because it reaches every new subscriber, then abandoned cart or lead nurture, then post-purchase. Each one is written in your voice and tested before it switches on.
Review-request emails pull double duty. They win back customers and they feed the Google reviews that power your local rankings.
Tools I use
- Klaviyo
- Mailchimp
- MailerLite
- Kit
- HubSpot
Good questions
Email Automation FAQs.
How many emails should a welcome series have?
Usually three to five over one to two weeks. Enough to introduce yourself and make an offer without overwhelming anyone.
Do automations work for service businesses?
Yes. Nurture sequences after an enquiry, appointment reminders and review requests are often the highest-value flows a service business can run.
Which platform is best for automation?
Klaviyo leads for Shopify stores. For service businesses, Mailchimp, MailerLite, Kit and HubSpot all handle the core flows well.
More Email Marketing services
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.