Email Automation
Welcome, nurture, abandoned-cart, post-purchase and win-back flows that run while you work.
Email Marketing
Newsletters people look forward to
A newsletter is a promise: something useful, on a regular schedule. I help you plan, write and send newsletters that build trust, drive repeat business and support your content strategy.
What's included
What Newsletters covers.
Scoped to your site and goals. Not every engagement needs every item, and the audit tells us which ones matter most.
01
Strategy & cadence
What to send, how often and to whom, sized to what you can sustain.
02
Writing & editing
Repurposing your blog posts, interviews and offers into emails people read.
03
Template design
On-brand, mobile-first and accessible templates.
04
Deliverability
SPF, DKIM, DMARC, list hygiene and the sending habits that protect your reputation.
05
List growth
Better opt-ins, lead magnets tied to your content, and CASL-compliant consent.
06
Honest reporting
Clicks, conversions and list health, not just opens, which Apple Mail Privacy Protection inflates.
How I approach it
The honest version
The best small business newsletters have one thing in common: they're useful even if the reader never buys. Local insight, a genuinely helpful tip, a look behind the scenes. The offer comes second.
I pair newsletters with your blog so each piece of content works twice: once in search, once in the inbox.
Tools I use
- Mailchimp
- MailerLite
- Kit
- Klaviyo
- Beehiiv
Good questions
Newsletters FAQs.
How often should I send a newsletter?
Monthly is a sustainable starting point for most small businesses. Weekly works if you have the content and your audience wants it.
Are open rates reliable?
Less than they used to be. Apple Mail Privacy Protection pre-loads emails, which inflates opens. Clicks and conversions are better measures.
Can you help grow my list?
Yes, through better opt-ins on your site, lead magnets tied to your content and offline sign-ups, all with CASL-compliant consent.
More Email Marketing services
Find out what is holding your site back
Send me your website and goals. You'll hear back within one business day from me, not a sales team, with an honest read on where you stand and what I'd do first.